2015 AccuBook Hotel Marketing Awards

Congratulations to the category Winners of the 2015 AccuBook Hotel Marketing Awards

UK - Holiday Inn Express Canterbury
Dublin, Ireland - Celtic Lodge Guesthouse
Ireland (Outside Dublin) - Villa Rose Hotel Ballybofey

This is not an exact science, but we are impressed ourselves to see that the properties that are scoring high tallies pretty well with the hotels that have the highest levels of direct online business.

At this point it is perhaps worth clarifying that if you are a new property you will start out with a low score and if you are not using an AccuBook website (ie a Wordpress Website) we cannot provide you with any accurate measurements. We expected to see that smaller properties would be automatically disadvantaged, but strangely enough this is not the case.

As ever any feedback on this is welcome.

'My Performance' Criteria;

Direct Bookings
Website traffic
Conversion Rate
Lead Time
Qty of Blog Posts Added
Qty of Events Added
Qty of E zines Added
Size of Customer Database
Customer Quality Score