GuestDiary.com Partners

Below are partners that GuestDiary.com considers are able to support our customers with Online Marketing or Revenue Management and we are happy to recommend.

These partners have undergone training in the GuestDiary.com System and are familiar with the system. We work closely with these Partners to discuss Industry Trends and share best practice as an ongoing process.

Feel free to contact them if you need support with Online Marketing or Revenue Management.

Name: Helen Leddy
Company Name: Back Office Marketing
Tel Number: 087 2368445
E Mail Address: info@backofficems.ie
Website Address: www.backofficems.ie
Online Marketing Support: Yes
Revenue Management Support: Yes

Name: Meg O'Gara
Company Name: Stay Suite Marketing
Email: hello@staysuitemarketing.com
Website Address: www.staysuitemarketing.com
Online Marketing Support: Yes
Revenue Management Support: Yes

Name: Joleene McDermott
Company Name: Marketing for Tourism
E Mail Address: info@marketingfortourism.com
Website address: www.marketingfortourism.com
Online Marketing Support: Yes
Revenue Management Support: Yes

On what basis did we select these partners?

We try to select parters that are familar with the Hotel Industry and have a 'rounded' view of marketing ie That dont champion just one area for example FaceBook. We have also gone to the the trouble to identify which partners may have some expertise in Revenue Management ie They know how to flex rates and how to get the most out of the Online Travel Agents.
These partners have undertaken the GuestDiary University.
We maintain close contact with these partners and share thoughts and ideas to build knowledge and experience.

What can go wrong?

You give the partners 'carte blanche' and dont give them any specific areas to target.

What is the best way to work with Sales and Marketing Partners?

The best results can be obtained when you are clear about the budget and aims for example;

My summer accommodation business is good, although i would like more bookings to come direct to reduce OTA booking commissions. I close my hotel midweek in the shoulder period but would open it if i could generate enough business. I would also like to try and encourage my guests to dine in our restaurant, and i would ike to target the local market to get them to dine more midweek. I am prepared to invest 12000€ per year in sales and marketing to achieve.

A good partner will take those 'headlines' and convert it into a marketing plan.

The Marketing Plan

Our experience is that formmulating a good marketing plan can be a dull couple of hours, but most people seem to come out of the process happy that a clear/budgeted/measurable plan has been created and everyone knows what they have to do.

Here is a sample Hotel Marketing Plan