Bonjour La France!
AccuBook has grasped the challenges and opportunities offered by Brexit and with the help of Enterprise Ireland successfully launched the business into the French Market. Jan 1st 2021 saw the company acquire its 100th Hotel Customer.
'The French market has its own unique set of challenges as all markets do' Says Caroline Truptil, French Market Manager for AccuBook. 'But France is the number one tourist destination in the world and the most popular tourist destination in the EU with over 80 million tourists arriving in a good year. The Hotel industry is approximately 14 times larger than Ireland with many small and independent hotels that suit our software. Covid-19 did create much uncertainty in 2020 but many hotel are coming round to the idea that it is also an opportunity to upgrade their software ready for the return of the tourists.
'Not to be forgotten are the other French Departments. We now have 4 hotel customers in Corsica, 6 in Martinique and 1 in Reunion'.
In 2021 AccuBook are targeting 50% growth in the French Market.