Cost Effective & Easy ways to Promote your Hotel Website and get Guests to Book Direct

Having spent money building a fantastic website, but how do you drive home your website address to customers when they arrive in your hotel? (Maybe they will book direct next time!)

In House Marketing is so important, Guests may not have booked directly with the hotel on their first stay but it is up to you that they return and more importantly Book Direct!

Ways to promote your Book Direct Strategy involve:

· Ensuring you have Hotel Branding and Website address on the following:

o Guest Sign-In Forms

o Key Card Holders

o Invoices

o Food & Beverage Menus

o Email Signatures

o Any Hotel Stationary such as Pens, Pencils, Notepads, Maps etc.

· Promote your Website address on the Reception Counter

· Promote your Website address / Special Offers on notices in the lifts and throughout the property

· Advertise your Website address on all your Social Media Platforms

· Ensure your Booking Engine is User Friendly

· Promote your Hotel Website on all your Food & Beverage Outlets till receipts

· Built trust and reputation by showcasing reviews

· Involve the Entire Team in your marketing strategy as these will be the staff members that will have the most interaction with the Guests - get them to Promote the Book Direct strategy through word of mouth!