OTA's Change Dance Partners

OTA's Change Dance Partners

Its only when you stop and take stock that you see how fast things change in the Accommodation Industry. This our take on the current state of play (if anyone knows any different please let us know).

Orbitz - Now owned by Expedia
Travelocity - Now owned by Expedia'
Venere - Now owned by Expedia
LastMinute - (Yes this was previously together with Travelocity) Bought by Swiss Group 'Bravofly Rumbo' in 2014. We believe that in some markets they are still contracting direct with hotels.
LateRooms - Bought by Indian Company Cox & Kings in 2015
EasytoBook - Bought by Indian OTA MakeMyTrip in 2014
CentralR - We cannot confirm if this company is still trading
CentralReservations - We cannot confirm if this company is still trading.
Agoda-Owneed by Priceline, the same company that owns Booking.com

According to the level of bookings we see generated through our Channel Manager, this industry is coming down to a 2 horse race between Booking.com and Expedia........and the only potential threat we see to this on the horizon is AirBnb. This new entrant to the market started in 2007 in San Francisco, as a platform for house owners to rent out their spare rooms. Currently it is moving into the B&B and Guesthouse market and the expectation is that it will eventually expand into the hotel market.

Stay tuned!

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NetAffinity Channel Manager Connection

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Comparing Hotel Marketing across France and Ireland