GDU Ninja Update 28 - The Hidden Benefits of Corporate Rates

The Hidden Benefits of CORPORATE RATES;

• Helps a small/independent guesthouse/hotel to compete with the chains.

• Brings customers direct, you 'own' them.

• Avoids OTA commissions.

• Simplifies the Reservation Area;
  - Gets the reservations into the system with credit card numbers.
  - Means that a nightly routine to charge next days arrivals can run.
  - Takes work away from the reception having to answer e mails and phones.
  - Means there should be no unpaid invoices to chase at the end of the month.

The set-up;

• Make it 'only available when booked inline' (Dont give it away!!!)

• Create a 'Secret Offer' (possibly two of them, 1 B&B and 1 B&B + Dinner).

• Try to use just one Corporate Rate (not many).

• Make it 'only available when booked inline' (Dont give it away!)

• Create a short/tiny url for easier booking (ie myhotel.com/corporate).

• Create a 'standard' e mail that can be given to potential corporates and put it in to 'Notes' for anyone to send.

• Generate a database of potential corporate customers by generating a reservation report from GuestDiary of direct bookers, then identify business e mail addresses.

• Create a simple database of local businesses and their e mail addresses.

• Send an e mail to these databases offering the Corporate Rate.