Why Direct Bookings Deserve the Lowest Rates

As a hotel or guesthouse owner, setting the lowest rates on your website instead of third-party booking platforms can offer significant benefits:

1. Encourage Direct Bookings

Lower rates on your website incentivise guests to book directly, helping you build a loyal customer base.

2. Avoid Commission Fees

Direct bookings allow you to keep more of your revenue by bypassing the commission fees charged by third-party platforms.

3. Build Closer Relationships

Booking directly with you enhances guest satisfaction and leads to more positive reviews and referrals. Don’t forget to set up your Pre and Post Departure emails

4. Control Your Pricing

Offering the best rates on your website gives you flexibility to adjust prices based on demand, seasonality, and promotions.

5. Collect Valuable Data

Direct bookings give you access to guest data that can be used to improve your marketing and services.

6. Balance with OTAs

By setting slightly higher rates on third-party platforms, you can still maintain a presence there while encouraging direct bookings.

Offering the lowest rates on your website is a smart strategy to increase direct bookings and grow your business. Optimize your site to highlight your property’s best features and watch your direct bookings thrive.

"At the end of the day, direct business isn’t just a strategy—it’s your ticket to building lasting relationships with your customers and driving forward in your business”