Direct Booking Focus
Boost Direct Bookings and Keep More of Your Profits
Reduce reliance on third-party OTAs with GuestDiary.com's powerful direct booking engine.
Why Focus on Direct Bookings?
Lower Costs: Save on OTA commissions.
Better Guest Relationships: Own the guest experience from start to finish.
Boost Loyalty: Use GuestDiary.com's tools to engage repeat customers.
Integrated Website Booking Engine: Seamlessly embedded into your website.
Case Study: Antrim Hotel Increased Direct Bookings by 47%
Overview
One of the Ballyrobin’s standout achievements is a remarkable 47% increase in direct bookings through his property’s website.
The Ballyrobin credits this success to implementing effective marketing strategies, including targeted campaigns on Facebook and Google Ads. “We focused on creating compelling ads and optimizing our campaigns to reach the right audience. GuestDiary’s tools made it seamless to turn that traffic into direct bookings,” they explain.
They also highlights the stronger guest relationships built through direct bookings: “Guests who book through our website take the time to read the details, ask questions, and arrive better prepared. It’s a completely different experience compared to last-minute bookings on other platforms.”